An internal mobile app for Starbucks baristas that serves as a supplemental learning tool to aid them in mastering Starbucks beverage recipes.
Software Used: Sketch | InVision
Drawing From My Own Story
I started by reflecting on my days as a brand new barista. Aside from several training videos about making beverages that seemed cursory at best, my training consisted simply of being thrown into the deep end; I was forced to learn on my own by trial and error. My own experience prompted the question:
"Did other baristas also feel that they would have benefited from more bar training?”Based on survey results from over 300 baristas, the common answer was...
A problem and opportunity were identified.
Empathizing By Listening
My research began by posing the aforementioned question and collecting as many answers as possible.
Turquoise represents the respondents who said that their training could have been more thorough.
In synthesizing the survey results, two common themes emerged:
1. Baristas would appreciate more consistent ways to aid them in learning to master Starbucks beverages.2. A mobile app specifically designed for beverage-making education and practice would be considered very helpful.
Concocting a Perfect Blend
I started by taking a close look at the official Starbucks mobile app. Because my app would be internal, I knew I wanted to stick to the existing Starbucks brand standards for consistency.
Using the Starbucks mobile app as a visual guide, I began sketching and making notes. I strove for easy navigation and readability above all else, because a learning tool should never be convoluted.
Because I used Starbucks brand standards and the official Starbucks app as a visual guide, I was able to move directly from sketching on paper to building out high-fidelity wireframes.
User Testing & Feedback
Based on feedback received during user testing, I refined my wireframes even further, making sure to implement their suggestions.